Spur7
Products in the wild

Six products, each organizing a market.

These products serve different people, but they share a system: organize fragmented supply, earn high-intent demand, compound the data, and expand into operator software, bookings, or commerce.

www.boardandstable.com
Board & Stable live homepage
01EquineLive and growing

Board & Stable

The digital market layer for the horse industry.

Board & Stable connects horse owners with barns and trainers through national search, structured market data, StableSense AI, pricing intelligence, claims, and direct inquiries — with an audience built almost entirely through organic search.

Operating system

/

Live beta

Board & Stable Pro

A barn operating system for stalls, care routines, staff tasks, boarder and horse onboarding, training logs, owner portals, documents, and billing.

Model: Marketplace + vertical SaaS

Product thesis

Make every barn discoverable, then give operators the software to run and grow the business behind the listing.

  • StableSense AI search
  • Owner claims and inquiries
  • Trainer marketplace
  • Stall and care management
  • Staff and owner portals
  • Training, documents, and billing

5,959+

Verified barns

3,740+

Trainers

48

States

Visit live product
whitewatr.com
Whitewatr live homepage
02WhitewaterLive and growing

Whitewatr

A national demand engine for commercial rafting.

Whitewatr organizes outfitters, rivers, trip types, rapid classes, and real pricing into one useful consumer experience. Operators can claim their presence and convert discovery into direct bookings.

Booking + operating system

/

Built / pre-launch

Name in development

River-specific booking and operations: trips, departures, guide scheduling, waivers, weather cancellations, guest messaging, manifests, permits, resources, payroll, payments, and reporting.

Model: Marketplace + vertical SaaS

Product thesis

Turn a permit-fragmented industry into a trusted trip marketplace, then connect that demand directly to river operations.

  • Outfitter and river search
  • Trip and class comparison
  • Online booking and payments
  • Guides, departures, and manifests
  • Waivers, permits, and resources
  • Guest CRM, payroll, and reporting

576+

Guides and companies

265

Rivers covered

30

States

Visit live product
www.searchhuntr.com
Search Huntr live homepage
03HuntingLive and expanding

Search Huntr

The national discovery layer for guided hunting.

Search Huntr connects hunters with licensed outfitters by state, species, and hunt type, combining structured supply, realistic cost planning, claims, and direct operator demand.

Booking + operating system

/

Next layer

Planned outfitter platform

Planned tools include hunt templates, deposits, waivers, returning-hunter CRM, license and tag workflows, guest messaging, contracts, e-signatures, invoices, and payment plans.

Model: Marketplace to vertical SaaS

Product thesis

Use trusted discovery to build the outfitter network, then replace disconnected booking and paperwork with one industry-specific operating layer.

  • Licensed outfitter directory
  • Species and state discovery
  • Hunt cost estimator
  • Owner claims and profiles
  • Booking foundation
  • Advanced operations roadmap

1,030+

Licensed outfitters

457

Game units mapped

50

States covered

Visit live product
www.guidewatr.com
GuideWatr live homepage
04FishingLive and expanding

GuideWatr

A demand network for fishing guides and charters.

GuideWatr lets anglers search verified guides by species, water type, method, and region. It creates an owned demand channel for guides in a market dominated by high-commission aggregators.

Booking + operating system

/

Next layer

Planned guide platform

The next layer brings trip templates, departures, direct payments, digital waivers, scheduling, customer management, and booking operations into the guide dashboard.

Model: Marketplace to vertical SaaS

Product thesis

Own the consumer search layer, then make every guide better at converting and operating the demand it creates.

  • Species and water search
  • Verified guide profiles
  • Claims and direct demand
  • Trip and pricing intelligence
  • Booking foundation
  • Guide operations roadmap

550

Verified guides

574

Waters covered

98

Species

Visit live product
www.trailsendr.com
TrailSendr live homepage
05Mountain bikingLive and evolving

TrailSendr

The planning and commerce layer for destination mountain biking.

TrailSendr connects destinations, shuttle operators, rental shops, epic rides, lodging, gear, and trail intelligence. Its AI planner turns rider ability and dates into practical day-by-day itineraries.

Commerce layer

/

Activating

Trip intent to transaction

Destination pages and AI itineraries route riders into shuttles, rentals, lodging, camping, and context-specific gear through direct and affiliate commerce partnerships.

Model: Guide + affiliate commerce

Product thesis

Own the high-intent trip-planning moment, then monetize the bookings and purchases that surround every ride.

  • AI trip itineraries
  • Destination intelligence
  • Shuttle and rental data
  • Curated ride beta
  • Lodging and camping affiliates
  • Destination-specific gear commerce

12

Destinations

28

Shuttle operators

66

Epic rides

Visit live product
searchbreed.com
Searchbreed live homepage
06Pet careIn development

Searchbreed

Breed-aware guidance for every dog decision.

Searchbreed combines an AI concierge with structured breed, comparison, symptom, food, gear, training, and care content. The product turns specific owner questions into personalized next steps.

Commerce layer

/

Built / activation

Breed intent to recommendation

Partner-aware recommendations connect owners to food, supplements, training, telehealth, DNA, GPS trackers, and gear, with first-party affiliate click tracking.

Model: Guide + affiliate commerce

Product thesis

Build trust around breed-specific decisions, then route high-intent pet owners to the right product or service for their dog.

  • Breed-aware AI concierge
  • Breed and comparison guides
  • Symptom triage content
  • Partner-aware recommendations
  • First-party affiliate attribution
  • Food, care, services, and gear

92

Breeds

17

Partners

64

Comparisons

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See a market that should work better?

We are interested in industries with fragmented supply, high-intent demand, and operators underserved by existing software.

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